IMX Conference
Shanghai 19-22 October
View Venue Location
Venue Name (EN): Hong Space - Shanghai Port International Cruise Terminal
Venue Name (CN): 北外滩国客中心·虹空间
Venue Name (CN): 北外滩国客中心·虹空间
| Session | Title | Description | Speakers |
| Opening Ceremony 9:30 – 10:20 |
|||
| Panel 10:35 – 11:35 |
New Model of Copyright Revenues | Unpack the evolving models of copyright revenues in the digital age, understanding the challenges and opportunities they present for artists and stakeholders. | Eric Zhao (赵智功) – Entertainment Lawyer Tinko Georgiev – VP of International Business Shen Lihui (沈黎晖) – CEO & Founder of Modern Sky Yan (燕小咖) – Founder of Encorage & Senior Music Rights Holder Loredana Cacciotti – SVP of Downtown Music |
| Lunch Break 11:35-13:30 |
|||
| Record Keynote 13:30 – 13:45 |
The Importance of The Mechanical Licensing Collective | Dive into the critical role of The Mechanical Licensing Collective in the music industry, unraveling its impact on licensing, royalties, and artists’ rights. | Indi Chawla – Head of International Relations of the MLC |
| Keynote 13:50 – 14:15 |
Music Copyright Investments & The Services Provider Economy | Explore the burgeoning field of music copyright investments, and understand the rise of the services provider economy in shaping the music industry’s future. | Loredana Cacciotti – SVP of Downtown Music |
| Panel 14:20 – 15:15 |
Methods and Techniques of Copyright Protection | Delve into the cutting-edge methods and tools designed to protect artists’ rights in the digital age, ensuring their creations remain safeguarded from infringement. | Li Zhenwu (李振武) – Lawyer & Legal Educator Guo Kun (国琨) – Deputy Director General of CAVCA Finandy Luo (罗琴) – Universal Music China, Deputy Director of Digital and Business Development Dong Peng (董鹏) – Co-Founder of ACR Cloud |
| Record Keynote 15:20 – 15:30 |
AI and Music: the Big Picture | Embark on a comprehensive exploration of the intersection between AI and music, understanding the significant changes and opportunities this technological fusion brings. | Paul Brindley – CEO & Co-founder of Music Ally |
| Panel 15:35 – 16:35 |
How To Establish Collaborational Dialogue Between Creators and Platforms | Discover effective strategies for fostering collaborative dialogues between creators and platforms, enhancing mutual growth, understanding, and cooperation. | Luo Yi (罗毅) – Veteran Presenter of FM101.7 Ding Bo (丁博) – Expert in Music Industry Shi Yongchen (施永晨) – CEO of Mighty Mountain Arthur Chen (陈炯) – Founder of Zig Zag Music Yolanda Yu (于蓝) – Head of Kwai Music Center |
| Session | Title | Description | Speakers |
| Keynote 9:30 – 9:55 |
Advertising and Marketing Value of Music | Explore the symbiotic relationship between music and advertising, understanding how melodies and rhythms amplify marketing campaigns and drive brand value. | Leong Wai Foong – Creative Consultant & Composer |
| Panel 10:00 – 10:45 |
Unveiling the Untold Story of the Music Business | Gain unprecedented insights into the lesser-known aspects of the music industry, from revenue streams to intellectual property, and how they shape the business landscape. | Luo Yi 罗毅,- Veteran Presenter of FM101.7 Jonathan Tay 郑玉鸿, Entrepreneur & CCO Leong Wai Foong 梁伟丰, Creative Consultant & Composer Sybil ZHANG 张睿喆 , International Brand Department Director, CR Beer Kindy Lei 雷敏宏, Corporate Media Director, Estee Lauder Companies China Leewa Xu 许丽花, GM of Yangshuo Sugar House |
| Panel 10:50 – 11:35 |
Immersive Gaming Experience with Music | Dive deep into the realm of gaming and understand how music enhances player immersion, setting the tone and elevating the overall gaming experience. | Luo Yi 罗毅, Veteran Presenter of FM101.7 Vivian Zhao 赵雪, Senior Manager of Entertainment Marketing, Tencent Games HeArt Liu刘鹤, VSPO Vice President&General Manager, Product Creative Department Tureleon Guo 郭超, Music Producer & Arranger & Score Composer at TalentUnion Danna Ding 丁丹丹, Manager of Game Audio, LILITH GAMES |
| Panel 11:40- 12:25 |
South Korean Music Industry A to Z | A comprehensive breakdown of the South Korean music industry, from its influential K-pop culture to indie artists, and everything in-between. | Lindsay Kim 金麟贞, Founder of RINJI Media Culture Yoon KyoWeon 尹交源, CEO of Hanliu TV Seoul Na Byoungjun 罗丙俊, CEO of Megameta Kim Chulmin 金铁珉, DGM & Executive Producer (NA & AS) & KPOP SYNC USA LLC KPOP SYNC USA LLC Jung Sangjin 丁尚镇, Representative Composer & Music Director & Producer of Bagel Music Bagel Music |
| Lunch Break 12:25-14:00 |
– | – | |
| Panel 14:00 – 14:45 |
Music Exposure and Growth of Fans | Delve into the strategies and platforms that amplify music exposure, and how they contribute to fan base expansion and deeper artist-fan connections. | Luo Yi 罗毅, Veteran Presenter of FM101.7 Jia Yi 佳依, VP of Artist Development Center, Joy Media Tat Tong 唐达, Director of A&R, RCA Records Greater China RCA Wang Ran 王冉, General Manager of Music and Liveshow, Weibo Eric Tao 陶诗, CEO, the HL Entertainment |
| Panel 14:50 – 15:35 |
Data Forecasting in Music Communication Trends | Engage with experts as they decipher the data behind music communication, offering predictive insights into emerging trends and shifts. | Luo Yi 罗毅, Veteran Presenter of FM101.7 Chen Liang 陈良, CEO of Beijing Beidi Technology Wang Jue 王珏, Manager for APAC Region of BMA BMAT Hannah Chen 陈红, Music Copyright Practitioner |
| Panel 15:40 – 16:25 |
Production and Marketing of Music for Film and TV Dramas | Explore the art of crafting compelling music for the silver screen and TV dramas, and the strategies employed to market these soundtracks to global audiences. | Lindsay Kim 金麟贞, Founder of RINJI Media Culture Yoon KyoWeon 尹交源, CEO of Hanliu TV Seoul Kian How, Audio Creative for Visual Media Angela Liu 刘硕, Founder of Perfect Youth OST Stefan Wang 王一栩, Founder of Stellar Pictures, Chief Producer of “Love Between Fairy and Devil” Da Jing 蒋明晶, Founder & GM of Running Monster Music Group, GM of Brave Music |
| Panel 16:30-17:15 |
Income Models for Professional Musicians | Understand the various income streams and revenue models for professional musicians in today’s rapidly evolving digital landscape. | Jia Yue 贾明 @TalentUnion, COO of Talent Union Moody Chan 陈牧荻 @TalentUnion, Famous Music Producer & Arranger Tureleon Guo 郭超 @TalentUnion, Music Producer & Arranger & Score Composer Wu Zhexu 吴哲旭 @TalentUnion, Electroacoustic Producer Tony Forest 唐森 @TalentUnion, Music producer & Composer & Arranger & Record Producer Li Daxu 李大旭 @TalentUnion, Music Producer & Arranger & Lyricist & Composer> |
| Panel 17:20-17:55 |
Navigating the South Korean Independent Music Scene | Engage in a candid dialogue about the challenges and opportunities within the South Korean independent music scene, and strategies for success. | Kim Nayoung 金娜影, Korean Independent Artist Manager QuanQuan 罗媛瑗（圈圈）, Founder of Peach Illusion |
| Session | Topic | Description | Speakers |
| Keynote 9:30 – 9:55 |
How Emotion-Aware AI leads to a Step-Change in the Music Industry | Discover how emotion-aware AI is leading to significant changes in the music industry, offering new perspectives and possibilities for artists and consumers alike. | Thomas Lidy – Senior Director of AI & Data Science, Utopia Music |
| Panel 10:00 – 10:45 |
The Impact of AI on the Value of Music | Explore how Artificial Intelligence is revolutionizing the value of music, from creation to distribution, and the new paradigms it’s setting for the industry. | Fan Zhihui – Founder of Naked Music & Senior Music Industry Observer Jia Yang – Founder of ChainSound Technology Luan Jia – Associate Professor at Shandong Normal University Yu Yang – Dean of Music Engineering Department, SHCM Jiang Yuan – Chief Scientist of iFlytek Music |
| Keynote 10:50-11:15 |
Technological Dynamics of Music Values in the New Digital Era | Delve into the intricate web of technology’s influence on the valuation of music in the digital age, understanding the evolving dynamics and their implications for artists and producers. | Vasja Veber – Founder of Viberate |
| Panel 11:20-12:05 |
The Value of Data and Technology for Music Distribution and Promotion | Engage with the profound impact of AI and Data Science on music distribution and promotion, learning about the advanced strategies ensuring global reach and monetization. | Tinko Georgiev – VP of International Business, Kanjian Music Thomas Lidy – Senior Director of AI & Data Science, Utopia Music Takayuki Suzuki – CEO of ParadeAll Vasja Veber – Founder of Viberate |
| Lunch Break 12:05-13:30 |
– | ||
| Panel 13:30 – 14:30 |
Market Dynamics of Music Performance | Engage with the intricate dynamics shaping the music performance market, from live concerts to digital showcases, and their impact on artists and audiences alike. | Fan Zhihui – Founder of Naked Music, Senior Music Industry Observer Kang Zhuoheng – CEO of After School Wei Jian – Chief Director of MIDI Festival Wang Tao – Founder of New Youth Music Festival Zhang Jincan – Director of Dusk Dawn Club Liu Yiming – Co-Founder of Tideverse Music Festival Daniel – Co-Founder of Flowing Water Yin Liang – Director of Xiami Music Entertainment Pang Wei – Performance Business Leader of Wajijiwa Entertainment |
| Keynote 14:35 – 14:50 |
UWA Audio Vivid Standard and Ecosystem | Explore the UWA Audio Vivid Standard and Ecosystem, understanding its contribution to enhancing audio quality and shaping the future of sound in the industry. | Yan Wei – Director of Video and Audio Solutions, UHD World Association |
| Keynote 14:55 -15:10 |
Huawei Music Audio Vivid Incentive Program | Learn about the Huawei Music Audio Vivid Incentive Program, understanding its objectives, benefits, and the opportunities it offers to artists and producers in the music industry. | Ding Mao – Director of Operations, Huawei Music |
| Panel 15:15 – 16:00 |
Global Trends of Top-Quality Audio and Video | Dive into the world of high-definition audio and video, understanding the global trends, technologies, and consumer preferences that are setting new industry standards. | Mei Chujia – Huawei Music Shen Lin – Executive Vice President of SCMA & Director of Music Technology Department, SHNU Music College Yan Wei – Director of Video and Audio Solutions, UHD World Association Xia Yuze – CIO of SoundPic Yang Shu – Associate Professor & Director of Film and Television Production Department, Film Art School, CAA Chen Shen – Associate Professor & Head of Audio Arts Major, Film Art School, CAA |
| Panel 16:00 – 17:00 |
Interactive Music Entertainment Technology Application | Explore the innovative applications of interactive music entertainment technology, enhancing experiences and opening new dimensions in the music industry. | Eric Zhao – Entertainment Lawyer Vivian Zhao – Senior Manager of Entertainment Marketing, Tencent Games Oscar Xie – CEO of ROBKOO Scarlett Li – Founder & CEO of Zebra Labs Luo Shichuan – Co-Founder of PopuMusic Rainbow – Founder & CEO of HYZH Entertainment Philipp Grefer – Founder of WISE & Co-founder of Fake Music Media Henri Lessing – Co-Founder of AGE Media |
| Session | Title | Description | Speakers |
| Panel 9:30-10:45 |
The Impact of Pop Music on Song Production Standards in the Chinese Music Industry | Understand the profound influence pop music has wielded over song production standards in the vast domain of Chinese music, acknowledging the shifts in norms and practices. | Stella Chen 陈恬, Songwriter Joe Chen 陈伯豪, Famous Mixing & Recording & Mastering Engineer Moody Chan 陈牧荻, Famous Music Producer & Arranger Gusu 谷粟, Famous Music Producer & Arranger Aaron Huang 黄一, Founder of ROOM 4A & Music Producer Ricky G 高航, Founder & COO of Running Monster Music Group & Brave Music Mu Yi 呆若木一, Music Critic & Record Planner & Lyricist and Composer Liu Jiaze 刘家泽, CEO of JIANGXIN Music |
| Panel 10:50- 11:50 |
The Situational and Emotional Value of Music | Embark on an exploration of music’s multifaceted values, both in situational contexts and its emotional resonance, discussing its versatility and depth across different scenarios. | Guo Xiaohan 郭小寒, Moderator, Music Critic & Writer & Music Planner Yang Yumin 杨聿敏, Music Planner & Musical Producer Wang Zhongyan 王中言, Famous Writer & Lyricist/Scriptwriter & Senior Media Professional Aidiren 爱地人, Music Critic & Columnist Chen Beiji 陈北及, Music Critic & Influencer Black Mobula 童超, Founder of RTP Music Cui Shixuan 崔轼玄, Lyricist & Composer & Producer |
| Record Keynote 13:30-13:45 |
Trends and Challenges of Music A&R | Examine the intricate trends and the challenges faced in the realms of music production and Artist & Repertoire (A&R), navigating the ever-evolving landscape of the music industry. | Andy Griffin, Artist Manager & A&R Consultant |
| Panel 13:50-14:35 |
Self-Cultivation of Emerging Musicians in the Digital Era | Engage in a discourse on the imperative of self-cultivation for rising musicians in the digital age, emphasizing the skills, knowledge, and attitudes crucial for success. | 訾亦斐EVEPHY, Chief Editor of Mixmag China, Electronic Music A&R Massica 雨季, BRAINFREEZE Principal Creator & Electronic Music Producer & Singer-Songwriter Neon, BRAINFREEZE Creative Planner & Music Singer-Songwriter Clef, BRAINFREEZE Principal Creator & Music Producer |
| Keynote 14:40-15:05 |
Undefined: Creative Vitality of Traditional Music | Dive deep into the timeless essence of traditional music, exploring its creative rejuvenation to make it more relatable and compelling for contemporary audiences. | Balazs Weyer, Ethnomusicologist & Director of Hangveto |
| Panel 15:10-15:55 |
Innovation and Broadcasting of Traditional Music Culture | Engage in a vibrant conversation on how the rich tapestry of traditional music culture is innovated and broadcasted, ensuring its essence is carried forward for future generations. | Hu Xiaowei 胡小惟, Moderator, Head of IMX & World Music Seeds Ye Yunchuan 叶云川, Music Producer & American Grammy Society Member Balazs Weyer, Ethnomusicologist & Director of Hangveto |
| Panel 16:00-17:00 |
Innovation and Broadcasting of Traditional Music Culture | Delve into the innovative methodologies of capturing the soul of traditional music and seamlessly broadcasting it to ensure its timeless appeal and relevance in the contemporary world. | Shocann修侃, Moderator, Artist Jin Fang 金放, Music Producer & Director Tsering Tan 热西·才让旦, Singer of Himalayan Music Zhu Fangqiong 朱芳琼, Crossover Artist & Founder of Unintended Kevin Hwang 黄旭, Founder of A Little Music Zhang Li 张莉, Founder & GM of The Creative China Initiative |
IMX Masterclass
Shanghai 19-22 October
View Venue Location
Venue Name (EN): Hong Space - Shanghai Port International Cruise Terminal
Venue Name (CN): 北外滩国客中心·虹空间
Venue Name (CN): 北外滩国客中心·虹空间
| Time | Topic | Tutor |
| October 19 | ||
| 10:00-11:30 | Two Types of lmmersive Sound Production | Huang Peng Mixing Engineer, Recording Engineer, Teacher at the Sound Institute of Beijing Film Academy |
| 13:00-15:00 | A Breakdown of the National Tide Music – How to Develop Personal Styles | Kevin Hwang Founder of A Little Music |
| 15:00-16:30 | Experience in Setting Up a Fundamental Spatial Audio Studio | Lin Zhiyuan Cashmere Studio Manager & Partner & Audio Engineer & Mixer & Audio Planner |
| October 20 | ||
| 10:00-11:30 | My Spatial Audio Creation Philosophy | Kevin Hwang Founder of A Little Music |
| 15:00–16:30 | Experience in Spatial Audio Mixing and Production with Mixed Stems
The Changes of Music Production from Stereo to Spatial Audio |
Liu Ren Ph. D. & Teacher in School of Music and Recording Arts, Communicatior University of China & Founder of Ready Steady Sound Zhang Buruo |
| 16:15-17:45 | Behind K-Artists – System & Strategies | Na Byoungjun CEO of MEGAMETA & Artist PD |
| October 21 | ||
| 09:30-10:30 | Marketing and A&R | Vasja Veber Founder of Viberate |
| 10:00-11:30 | Investigation into Sound Source Localization in lmmersive Audio | Wu Yuebei Central Conservatory of Music |
| 13:00-15:00 | The arrangement design concept of S-grade music variety show | Moody Chan Famous Music Producer / Arranger |
| 15:00-16:30 | An Overview: Understanding Immersive and Object-based Mixing | Jay Yang Mixer & Recording Engineer & Sound Engineer & Teacher at the Sound School of Beijing Film Academy |
| 15:15-17:15 | Creating a Mix & Mastering Chain – From Post-production Mixing to the Thought Process of Mastering | Chen Bohao Famous Mixing /Recording/Mastering Engineer from Taiwan, China |
| October 22 | ||
| 10:00-10:30 | The Application of Spatial Audio in Therapeutic Music | Qin Yi Associate Professor/Composer at Shanghai Conservatory of Music |
| 10:45-12:15 | Music map of China – Recovering the Memories of Our People Through Music, Seeking the Origins of Life in Our Mother Tongue | Ye Yunchuan Music Producer, American Grammy Society Member |
| 14:00-14:45 | The Sound Design Secrets of “I’m Here”, the Theme Song for “The Wandering Earth 2” | Wu Zhexu Electroacoustic Producer |
| 15:00-15:45 | Creative lnsights into lncorporating Cultural Music Elements in ACG style Songs | Tureleon Guo Music Producer / Arranger / Score composer |
| 16:00-16:45 | The Heart Method of Pop Rock Production — the balance of sensibility and rationality | Li Daxu Music Producer / Arranger / Lyricist / Composer |
| 15:00-17:00 | A Career Path for Young Musicians, Producers, Arrangers and Music Directors | Matthew Della Polla Music Producer/Director/Composer/Conductor |
IMX Workshop
Shanghai 19-22 October
View Venue Location
Venue Name (EN): Hong Space - Shanghai Port International Cruise Terminal
Venue Name (CN): 北外滩国客中心·虹空间
Venue Name (CN): 北外滩国客中心·虹空间
| Exhibition Time | Workshop Topic | Sponsor | Interaction |
| Special | |||
| October 19-22 All Day |
Audio Vivid & Spatial Audio Workshop | Huawei Music & UWA | Masterclass |
| October 19-22 All Day |
Audio Vivid & Spatial Audio Workshop | Huawei Music & UWA | Huawei Music High-Definition Spatial Audio Experience |
| October 19-22 All Day |
Audio Vivid & Spatial Audio Workshop | Huawei Music & UWA | Harmony Intelligent Cabin Spatial Audio Experience |
| Independent Workshop | |||
| October 19 14:00-15:00 |
Back to 2000, Retro Art | RaccoonRecords | Interaction & Experience |
| October 19 15:15-16:15 |
Copyright of AI Generated Music | Shanghai Star Law Firm | Knowledge sharing |
| October 20 10:00-11:00 |
Unlocking the Sonic Code of Emotions — An Active Music Therapy Experience | Moon Sleep Healthcare | Interaction & Experience |
| October 20 14:00-15:00 |
Musical Journey Through Dreamscapes — Receptive Music Therapy | Moon Sleep Healthcare | Interaction & Experience |
| October 20 15:15-16:15 |
Decoding the Top Song Arrangements in the Chinese Music Industry | Talent Union | Interaction & Experience |
| October 20-22 16:00-17:00 |
How Online Communities Connect with Youth | Soul APP | Interaction & Experience |
| October 21 14:00-15:00 |
Future Design Rhapsody | Mixlab | Knowledge sharing |
| October 22 14:00-15:00 |
Children’s Aesthetic Education and Traditional Culture Innovation | YIJU Art Culture | Interaction & Experience |
| October 19-22 All Day |
Largo Studio Workshop | Largo Studio Workshop | Interaction & Experience |
| Performance at Music-Market | |||
| October 21 12:40-13:20 |
Musical Performance: A Room of Her Own | BAND: The elephant in the room | Performance at Music-Market |
| October 22 12:40-13:20 |
Musical Interaction: Healing Supply | BAND: RAO | Performance at Music-Market |
| ONENESS Music Fair | |||
| October 19-22 All Day |
Urban Lifestyle, Flowart and Music | Music Fair | |
| October 19-22 All Day |
Joy Division | Music Fair | |
| October 19-22 All Day |
Utopia and the Tower of Babel of Youth Subculture | Music Fair | |
IMX Online
Experience IMX with a wide range of sessions from the previous editions
